

The back of every Liquid Death can also includes a short blurb about their environmentalist mission, told in colorful language to fit the rest of the brand. This makes Liquid Death a great choice for people like me who don’t love sparkling water and also try to avoid single-use plastics. Most packaged mineral water you can purchase at a store is in plastic water bottles, especially water that isn’t sparkling or sold in glass bottles. Liquid death review Reason 3: The Insurgent EnvironmentalismĪluminum cans, like the ones Liquid Death is sold in, are virtually infinitely recyclable, making them a much better choice for the environment than plastic bottles. Today I’m going to “review” Liquid Death, I’m going to discuss all the reasons I love it and you should buy it. I picked up a can at my local Whole Foods and right away knew that not only did the water taste delicious, it also was clear the makers of Liquid Death had a wicked sense of humor, a quality that almost immediately turns me into a brand loyalist. He was sipping an overpriced can of mineral water designed to look a lot like an alcoholic beverage. Yes, It’s Possible To Get AirPods for Less Than $100 - But Hurry, This Deal Won't Last Long Over 34,000 Users Gave These Fat Burner Supplements 5 Stars on Amazon These Amazon Security Cameras Are Going for Less Than $20 Each Right Now If you haven’t seen a can of Liquid Death you should know, it looks a LOT like a craft beer can, and I was mystified that this very public figure would post a video of himself drinking and driving. When I first saw a can of Liquid Death it was clutched in the hands of one of my favorite YouTubers, who was casually sipping it while vlogging in the car.

Of all the aluminium produced since 1888, 75% of it is still in productive use.If you purchase an independently reviewed product or service through a link on our website, SPY.com may receive an affiliate commission. It believes because the water comes in a can it looks like craft beer, making it ‘the perfect non-alcoholic conversation starter to grab at parties, concerts, and bars’.Īluminum cans also stay ice-cold compared to plastic, and contains 20 times more recycled material per container than plastic, says the brand. The average aluminum can contains about 70% recycled material, while the average plastic bottle only contains about 3%.”Ĭessario added the company’s branding is deliberately dark and edgy, ‘making it the antithesis to existing water brands’, and the company spent time at Science Inc.’s startup studio, the same studio behind consumer brands such as Dollar Shave Club and MeUndies. “ We are the only non-sparkling water brand to be packaged in tallboy aluminum cans that look more like beer than water. And we source our water from the Austrian Alps, which is not common for any bottled water brands in the US. “ The name “Liquid Death” alone does a lot of heavy lifting to separate us from 99.9% of the bottled water space. We are also poking fun at all the “extreme” marketing that tends to be employed for the young male demographic. “ We wanted to make a healthy beverage brand that was even more fun, bold and hilarious than the unhealthy brands across energy drinks, soda and craft beer. “ Aluminum cans are far and away the most sustainable beverage container by virtually every measure,” he said. Mike Cessario, co-founder/CEO, Liquid Death, said it is using aluminum cans to package the water because it doesn’t want to use plastic water bottles. It has also partnered with California incubator and investment firm Science Inc, which 'nurtures the next generation of future brands'. Packaging & Packing Materials, Containers.Processing Equipment & Systems, Automation, Control.

